Based on the observation that age-old ways of sharing knowledge and values are gradually being forgotten in favour of rapid urbanisation and the rise of social media, the association “Promotion des Arts au Mali” (Promoting the Arts in Mali, PAM), also known as “Culture en Partage” (“Shared culture”), is dedicated to supporting cultural creation and sharing it with as many people as possible, especially the younger generations.

The work of Culture en Partage consists of bringing together figures from the cultural sector (theatre, dance, music, visual arts, publishing, etc.) and giving them international exposure. Providing employment for culture professionals, making African creation more accessible to as many people as possible and helping to showcase African cultures are just some of the association’s goals.

Its projects include La Maison des Solutions (The House of Solutions), set up in a cultural centre in Bamako, which is best described as a hub for cultural creation and technological innovation.
The two key actions resulting from this project are the Musée initiatique (“Museum of initiation”), which is aimed at cultural institutions and is part of the movement to present African artworks by going beyond the scope provided by traditional exhibition design (through the use of virtual reality, for example) and radio drama, an incubator for audio creations in African languages broadcast on radio and web-radio stations.